The type of cookies we use and why
We categorize the cookies used on our website into the following categories:
- Performance
- Functionality
- Targeting or advertising
Performance cookies
Performance cookies (sometimes referred to as “analytics cookies”) collect data about how you use our website, such as which pages you visit and if you receive any error messages from our web pages. We use this data to improve how our website works in order to provide our users with a better experience.
Performance cookies are generally used to:
- Compile reports and to help us improve the website based on tracking of number of visitors to the website, where visitors have come from, and pages they have visited;
- Identify if users are visiting our website because they are a recipient of an email marketing campaign, so that we can measure the effectiveness of our email campaigns; and
- Identify if a user has previously visited our website.
Functionality cookies
Functionality cookies (sometimes referred to as “preference cookies”) allow us to remember certain selections or preferences you have made in order for us to tailor our website to you.
Functionality cookies collect data about your choices and preferences, and allow us to remember language or other local settings and customize the website accordingly. We use this data to improve how our website works and provide our users with a better experience.
Functionality cookies are generally used to:
- Remember where you are located, so that we can show the branch of the bank that it closest to you;
- Remember your preferences for language, currency, user culture, and site information; and
- Remember your progress when you complete a form on our website.
Targeting or advertising cookies
National Strategic Narrative may use targeting or advertising cookies to market to you our products and services in which you may be interested. To target our ads, we use data obtained from analyzing your online activities, such as the pages you visit on our website or a third party’s website. We may advertise to you on our own website, on third party websites or on other media, such as social media platforms.